If you are in Lon Angeles and you think about a product originating in New York, which you’ve been testing in Paris and Tokio, and of which you took some pictures in Zurich, I think then it’s really worth to write about it: amika.
Amika, the latin word for friend, was created to become your hairs best friend.
The brand is from the hip area „Williamsburg“ in New York, you find even an amika-blowdry bar there. The colorful products which I received for testing purposes, were my true companions in my recent travels.
The most important and powerful ingredient is the sea buckthorn. It’s a berry which is in my opinion underestimated, especially in the times of the superfood trend.
When I was a child my grandma gave me some sea buckthorn juice to fight illness, because it provides 15 times more vitamin C than an orange.
Not only that, it contains also Vitamin E, which protects you from hair loss, Omega 3 that makes your hair shine bright, Omega 6 which protects your hair from drying out, Omega 7 which you usually find only in fish oil and which supports the production of collagen and Omega 9 which makes your hair soft and silky.